In a competitive SUV market, the emergence of sibling brands targeting distinct consumer segments presents a fascinating study in automotive strategy. As a result, potential customers are often faced with a dilemma about which SUV is best for them in Malaysia.
This comparison delves into the nuances that separate the luxurious Omoda C9 from the versatile Jaecoo J7, exploring everything from their powertrain philosophies to their design languages and target audiences.
Jaecoo J7 vs Omoda C9
The Jaecoo J7 emphasises rugged practicality with a 1.6L turbo engine, balanced efficiency, and a compact, adventure-ready design. It targets value-focused buyers seeking versatility. On the other hand, the Omoda C9, larger and more premium, offers a 2.0L turbo or high-output PHEV, a luxurious cabin, and advanced tech. It appeals to drivers prioritising performance, space, and upscale refinement.
Powertrain and Performance
The Omoda C9 delivers higher power and hybrid efficiency with up to 440 kW and 915 Nm, while the Jaecoo J7 prioritises balanced performance and everyday practicality with up to 255 kW and 525 Nm.
The most notable difference between the Jaecoo J7 and the Omoda C9 lies in their engine performance and hybrid capabilities, each tailored to different driving preferences.
Omoda C9
The Omoda C9 is positioned as the more powerful and performance-oriented vehicle. This engine is typically paired with a smooth 8-speed automatic transmission and is available in both two-wheel drive and all-wheel drive configurations.
- Standard engine: 2.0-litre turbocharged 4-cylinder
- Output: 257 hp, 400 Nm torque
- Transmission: 8-speed automatic
- Drivetrain: Available in both 2WD and AWD
Hybrid variant (PHEV):
- 1.5-litre turbo engine + 3 electric motors
- Combined output: 440 kW, 915 Nm
- All-electric range: ~150 km
Jaecoo J7
In contrast, the Jaecoo J7 focuses on providing a balance of efficiency, capability, and everyday usability.
Standard engine: 1.6-litre turbocharged 4-cylinder
- Output: 194 hp, 290 Nm torque
- Transmission: 7-speed dual-clutch
- Drivetrain: FWD or intelligent AWD for varied terrains
Hybrid variant (PHEV):
- 1.5-litre turbo + single electric motor
- Combined output: 255 kW, 525 Nm
- All-electric range: 90–106 km
- Ideal for daily commutes and light off-roading
Design, Dimensions, and Practicality
The Omoda C9 is a premium, D-segment SUV with sleek coupe styling and a larger cabin, while the Jaecoo J7 is a compact, rugged C-segment SUV with off-road appeal and practical proportions.
The design philosophies of the Omoda C9 and Jaecoo J7 reflect their target markets: luxury vs. utility, and urban sleekness vs. adventurous ruggedness.
Omoda C9
The Omoda C9 is a larger, D-segment SUV with a sleek, coupe-like design that emphasises luxury and sportiness. The C9’s generous proportions and upscale finishes make it a strong competitor against established premium SUVs, offering space, comfort, and visual appeal.
- Segment: D-segment SUV
- Design: Sleek, coupe-like silhouette with modern luxury cues
- Dimensions:
- Length: 4,775 mm
- Width: 1,920 mm
- Wheelbase: 2,800 mm
- Boot Capacity: 660 litres
- Wheels: 20-inch alloy wheels
- Ideal for: Families, premium SUV buyers, long-distance comfort seekers
Jaecoo J7
On the other hand, the Jaecoo J7 is a C-segment SUV that adopts a more rugged, boxy, and utilitarian aesthetic, often described as having a “baby Range Rover vibe”. The J7’s rugged design and compact footprint make it a versatile option for urban drivers who also value outdoor readiness.
- Segment: C-segment SUV
- Design: Boxy, utilitarian look with off-road cues — often likened to a “baby Range Rover”
- Dimensions:
- Length: 4,500 mm
- Width: 1,865 mm
- Height: 1,680 mm
- Wheelbase: 2,672 mm
- Boot Capacity: 424–500 litres
- Wheels: 19-inch Aurora-design alloys
- Ideal for: Drivers seeking practicality, adventure aesthetics, and urban drivability
Interior, Technology, and Features
The Omoda C9 delivers a high-end luxury cabin with dual displays and premium finishes, while the Jaecoo J7 offers rugged sophistication with intelligent tech and a portrait-style infotainment screen.
Both SUVs come well-equipped, but their interior styles and tech layouts reflect their core identities — one premium and sleek, the other rugged yet refined.
Omoda C9 VS J7
Displays:
- Omoda C9:
- Dual 12.3-inch screens within a seamless 24.6-inch wide panel
- J7:
- Large portrait-oriented central display (13.2” or 14.8”) with 10.25-inch digital instrument cluster
Upholstery & Finishes:
- Omoda C9:
- Leatherette linings and Nappa leather (optional)
- J7: N/A
Comfort & Amenities:
- Omoda C9:
- Heated and ventilated front seats
- Panoramic sunroof
- Dual-zone climate control with N95 air purifier
- 50W wireless phone charger with cooling vent
- J7:
- Heated and ventilated front seats
- Panoramic sunroof
- 50W air-cooled wireless charger
Audio System:
- Omoda C9:
- 14-speaker Sony surround system
- Unique: Headrest-embedded speakers for immersive sound
- J7:
- Sony premium sound system
Design Details:
- Omoda C9: N/A
- J7:
- Rugged styling with exposed (artificial) bolts in door handles
- Tech-forward layout with off-road visual cues
Design Philosophy:
- Omoda C9:
- Sleek, modern, luxury-focused
- Built to impress tech-savvy and premium SUV buyers
- J7:
- Tough yet refined
- Suited for adventure-minded drivers who want modern conveniences
Safety and Driver Assistance
Both the Jaecoo J7 and Omoda C9 offer advanced ADAS features, with the C9 providing additional conveniences like Park Assist and a 540° panoramic camera.
Safety is a priority for both SUVs, and their advanced driver assistance systems reflect a strong focus on occupant protection and driving confidence.
Shared Safety Features (Standard Across Both Models)
- Adaptive Cruise Control (ACC)
- Automatic Emergency Braking (AEB)
- Blind Spot Detection (BSD)
- Lane Departure Warning (LDW)
- Rear Cross Traffic Alert (RCTA)
- Panoramic Camera Systems
- Jaecoo J7: 360° view
- Omoda C9: 360° or optional 540° panoramic system.
Pricing and Target Audience
The Jaecoo J7 starts from RM 138,800, making it the value-driven choice, while the Omoda C9 begins at RM 168,800 and targets buyers seeking premium performance and luxury.
Pricing reflects the core identity and market position of each SUV — with the Omoda C9 offering higher-end features at a premium price, and the Jaecoo J7 focusing on versatility and affordability.
Omoda C9
The Omoda C9 is positioned as the more premium and expensive option, with starting prices significantly higher than the J7.
Positioning: Designed for buyers who value luxury, power, and advanced technology — competing with established premium brands.
Pricing Breakdown:
- 2WD Variant: RM 168,800
- AWD Variant: RM 188,800
- Matte Grey Colour Option: +RM 3,000 on any variant
Target Audience: Professionals, families, and enthusiasts who want a fully-loaded, tech-rich, upscale SUV
Jaecoo J7
The Jaecoo J7, in contrast, is aimed at buyers seeking value, versatility, and practicality in a stylishly rugged package.
Positioning: Aimed at customers looking for rugged design, practical features, and affordable pricing.
Pricing Breakdown:
- Petrol 2WD: RM 138,800
- PHEV 2WD: RM 158,800
Target Audience: Families, first-time SUV buyers, and adventure-seekers wanting capable features at a lower entry cost.
Test Drive at Jaecoo Puncak Alam
See the Jaecoo J7 and Omoda C9 up close at our Jaecoo Puncak Alam showroom. Our Sales Advisors are ready to guide you, and you can book a test drive to truly experience their performance and comfort firsthand.
